Industrial Designer
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NJOY Loop

2018

NJOY with JDXP

NJOY, a leader in the e-cigarette industry, needed a more cohesive brand language to help promote a healthier lifestyle for cigarette smokers. This complete brand overhaul included new product development, reframing current products, and the creation of a united color palette to communicate flavor and strength differences.

I modeled these distinctive products along with their packaging designs and created lifelike Keyshot renders for use on packaging and NJOY’s online store.

 2018   NJOY  with  JDXP   NJOY, a leader in the e-cigarette industry, came to JDXP to create a more understandable identity to help promote a healthier lifestyle for cigarette smokers. This brand overhaul included creating Loop, a pocket-sized recharging device that holds two e-cigarette sticks, one for immediate use, and one as a backup. With a backup, the smoker is less likely to fall back on regular cigarettes.  I modeled these distinctive products along with their packaging designs and created photorealistic renders for use on packaging and NJOY’s online store.

2018

NJOY with JDXP

NJOY, a leader in the e-cigarette industry, came to JDXP to create a more understandable identity to help promote a healthier lifestyle for cigarette smokers. This brand overhaul included creating Loop, a pocket-sized recharging device that holds two e-cigarette sticks, one for immediate use, and one as a backup. With a backup, the smoker is less likely to fall back on regular cigarettes.

I modeled these distinctive products along with their packaging designs and created photorealistic renders for use on packaging and NJOY’s online store.

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